Technomic, a food industry research and consulting firm have reported that since 2012, meal kit delivery has become a $400 million market. They also predict that it is projected to increase tenfold in the next five years. Currently, there are more than 100 meal kit delivery services nationwide with new ones starting all the time. And yet studies have shown that, if you were buying the ingredients yourself, the cost of the same dish from a meal kit delivery service would roughly be double.
So why has this industry taken off in such a big way? Have we all become so lazy that we can’t even be bothered to visit the supermarket now even if it costing us more?
The number one reason is convenience. Not having to stop on the way home after a long day and find fresh wholesome ingredients and then stand in line with everyone else on their way home doing exactly same thing is reason enough. And let’s face it, how many of us actually like going to our local supermarket in the first place?
The second compelling reason is trying to think of what to cook every night. It really is just impossible to come up with new and varied recipes night after night How many of us end up cooking a handful of meals over and over again?
Another factor is knowing the calorie content, percentage fat, protein, carbohydrates etc. Most meal plans include very detailed information on each recipe and you can often order vegetarian, lean and clean, organic or paleo options.
Meal kit recipes will often include vegetables that are in season, and source ingredients that you, one, you may never have heard of, or two never would have taken the chance to try. As a result your palate becomes more varied.
Having all ingredients measured out exactly is a huge bonus. Not having to measure or weigh each ingredient saves so much time. As does searching for particular herbs or spices from your kitchen cupboards.
How many times have you visited a store with a list of ingredients in your hand and yet when it gets to the checkout you have double the amount of goods you came in for? Supermarkets are masters at leading you to special “deals” to make you spend more than you had intended. Therefore, actually not having to visit the store regularly may save you money long term.
Whatever your thoughts on these plans it looks like they are here to stay and another thriving industry has been created.